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商品編號： 9-799-158 出版日期： 1999/06/06 作者姓名： Rivkin, Jan W.;Porter, Michael E. 商品類別： Other 商品規格： 31p 再版日期： 地域： 產業： 個案年度： 1998 - 1998
商品敘述：
After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. The case ''Matching Dell'' describes the evolution of the personal computer industry, Dell''s strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell''s approach. Students are called on to formulate strategic plans of action for Dell and its various rivals.
涵蓋領域：
Business history;Business models;Competitive strategy;Industry analysis
相關資料：
, (9-700-084), 24p, by Jan W. Rivkin;, (9-706-482), 9p, by Jan W. Rivkin;, (XLS335), 0p, by Jan W. Rivkin, Michael E. Porter
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